Friday, December 14, 2007

Trying and trying to Submit to Yahoo!

Getting into Yahoo! is a definite coup for any website. Yahoo! has ruled the"Search Engine Roost" since it was started way back when. Over the years, ithas become increasingly difficult to get your website listed in thisInternet Directory.One of the reasons that Yahoo! can be so discriminating is because each sitethat makes it into the directory is added by hand. Unlike most SearchEngines that have 'robots' that breeze through your website, take what theywant, and add you to their list of 10,000's (100,000's?) of sites - Yahoo!literally goes through each site individually and decides whether you makeit or not.We have a few tips for you to make your life easier:1. First and foremost, it's a fact: Yahoo! does want your money. If you paythem $199, they WILL review your site within 7 days, and may - or may not -add you to their directory. And, they do NOT promise you will get in. Onlythat they will review your site within the time frame they promised.However, I have noticed that this is not a money-grabbing ploy. If yousubmit your site properly and appropriately, you should breeze right in.Usually, the sites that do not make it are generally questionable in nature(although they do have a $600 Adult Site Submission), or are incomplete andunfinished.***Note: Yahoo! will NOT list your website in it's main op level categoriesanymore without the $199 submission fee. However, you can still submit toRegional/local Categories the old-fashioned way.****Here are guidelines that we highly recommend, especially if you're payingfor your submission - you really want it to be accepted, right?:a. Make sure you choose the appropriate category. Do several searches forcomparable sites and choose the best one for your website.b. Your site MUST be complete. NO "Under Construction" signs, or "StayTuned" notices anywhere, that is a definite disqualifier.c. Make sure you fill the form out completely - fill in contact informationand ANY other applicable information.d. Make sure your address is listed SOMEWHERE on your website.e. Fill in the Comments/Suggestions section at the end of the form. Theyreally would like to know what you have to say about your website.f. Use as many keywords as you can in your title & description.2. Getting in without the cash:If you would like to submit your site, but don't want to pay the $199 fee,then you can go in through the Regional/Local categories and stand a goodchance.a. Make sure you choose a category that has the company's home town or cityin it (e.g. "flowers Garden City, New York" ) - this may limit your searchcapabilities slightly, but a lot of regional sites come up in generalsearches on Yahoo! as well as the top categories. So, your site will come upunder Flowers, as well as Flowers New York.b. Again, fill out the form COMPLETELYd. Make sure your address is listed SOMEWHERE on your website.e. Fill in the Comments/Suggestions section at the end of the form.f. Use as many keywords as you can in your title & description.Some general tips for your submissions:Although the categories are not always listed alphabetically, the siteswithin the categories are alphabetical, so come up with a good title, thathas a low letter (like A or B), but, do not stretch the truth about yoursite. This is a Yahoo! no-no.And, make sure your title or description does not read like Ad Copy - DO NOTwrite: The Best Flowers in the World! or #1 Flower Site - this willdefinitely put you in the outbox.Okay, these are some of the tips we can offer you on getting your sitelisted. While bworks.com does include Yahoo! submissions in our generalmarketing proposals, we wanted to help you as much as possible if you wouldlike to try it on your own.The above guidelines have helped us tremendously, and they'll work for you.

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