Successful Search Engine Positioning

Much research has gone into the best and most widely used marketing methods forpromoting a web site. All studies have shown one common fact. Ranking high in a topsearch engines index is the best, and most cost effective method of marketing a website available. Because each search means that the user is trying to find you meaningthat they are targeted audience whom are much more likely to purchase somethingthat your web site offers.There is much confusion about how search engines work and how they index websites for higher ranks. Many people believe that by submitting their details once, thesearch engine will automatically provide them with a high rank and everyone can findtheir site instantly…this is simply not the case!For those of you who have experience in trying to "successfully" submit your web siteto a search engine, you will know what I am talking about. It is not as easy as peoplethink. As owner of Darknight Designs I have webmasters ask me on a daily basis,what they can do to improve their rankings in search engines. Below are some simplesteps that they (and you) can do, to improve your online marketing campaign.1.Take time to get your site optimised.This process involves making sure you have quickly loading pages, graphicsthat are reduced in memory size, your META Tags are created properly andyour site is uploaded and available for viewing.This step is the most important one, and should not be done in a rush. Takeyour time in making your pages and getting your META Tags & Alt tags donecorrectly, as it will pay off in the end. META Tags should resemble the onesbelow; 2.The next step involves creating "alternate entrances" to your site (commonlycalled "doorway pages"). These pages are keyword targeted and are really theonly pages that will ever rank high because of the way they were created. Useonly your main keywords or phrases and use one of them per doorway page.Try to place the keyword in as many areas as possible including the METATags, Alt Tags, link tags and the main body-text area. The idea behind this, isthat you will end up with one doorway page for every keyword and phrase thatyour web site uses. 3.This step involves submitting each of these new doorway pages to each of the12 Main search engines, which account for approximately 85% of the worldwidesearches. Place them within your domain and do not have them blatantlynumbered (such as doorway1, 2, 3, etc). I normally name each of my doorwaypages to the keyword that the page is targeting. Search engines are not stupid,they do not like to be giving out high ranks so the more you do, to hide the fact,the better. When submitting, do it manually and have each doorway pageregistered for the keyword that it is targeting.As, these main search engines cover 85% of worldwide searches, it is a good idea tocover the remaining lot to ensure that your site is listed at least. The fact is that youwant to have your site linked on as many other sites as possible. There should be nolimits to how many links you achieve.Finally, we highly recommend that you resubmit your site at least once per month tothe major engines and then at least on a two week basis, for the directories and linkpages. This will keep your site active and indexed.Final words;Search Engines are proven to be the best method of web marketing around so it isimportant that you spend a lot of time getting particular areas of your web site(specified above) properly formatted. Doing it right can save you a massive amount ofmoney and can easily boost your site traffic enormously. If you simply do not have thetime, consider employing a marketing specialist whom will almost certainly improveyour chances of ranking highly.Good Luck!