Writing For Public Relations

So you're not sure how exactly to go about writing material foryou public relations campaign, and maybe you're not even sure youwant to. We're all busy people, right?One the of the best solutions for that is to just hire someoneelse to do the writing for you. "Wait a minute," you say. "That'sgoing to cost me a fortune!" Maybe, maybe not.Very large companies and corporations have a PR firm on a monthlyretainer, meaning that they pay them every month to bust outpublic relations articles, press releases, or anything that needsto be written. Most likely this will not be a realistic approachfor the small business owner.So where do you go? Freelance writers are great place to start.They work on a per project basis, so if you've only got one ortwo documents to write up they will be your best bet. Freelancerscharge either by the project or by the hour, depending on theirpreference. Fees for hourly writers can range from $50 all theway up to $150. Per project fees depend on what you'd likewritten, how long it is, and the complexity of the material.A press release, for example, could cost anywhere from $100 to$800 for a more seasoned writer. If you would like a ghost writerto type up an article in your name, a feature length piece couldgo from about $800 to $3,000.This doesn't sound like such a great deal, right? Well, if youknow where to look for great writers, you could get a pretty gooddeal. There are a lot of Internet based companies that can do thework for a much more reasonable price. College students that arelearning how to write for their majors can oftentimes write arelease or an article that is just as good as a pro. And whatstarving, struggling college student wouldn't give you a deal?If you would like to find a freelance writer within yourimmediate area so that you can communicate in person, try lookingin your local phone book or asking a large PR firm for somenames.In the long run, it will probably save you a lot of time andheadache to hire someone else to do your PR writing for you. Sotake a look around; chances are you'll find a great writer thatfits nicely into your budget.