Promote Your Business On Television Radio

How would you like to not only promote your businesson television and radio, but also become a local,regional, or even national celebrity at the same time?Think it can't be done? Think again. I will show youexactly how to do just that, as I have done quite anumber of television interviews, and far too manyradio interviews to count.Now, no matter what you do, promote, or sell, thereis probably a television or radio program that willinterview you for it.However, most people tend to think that televisionand radio are only for established celebrities, orthat they must find an "inside" connection, or mustspend exorbitant amounts of money on a professionalpublicity firm in order to crack these media.Well, nothing could be further from the truth, as I amliving proof of it. I suppose I have always been a bitof a media ham/hound, take your pick of the terms,for I have been doing television and radio interviewsfor almost ten years. And, it is a very simple process,and one that I thoroughly enjoy.Following, is a layout of the steps for you to beginapproaching this invaluable level of media forbringing dramatically more attention to your venture(s).* One point of note that should be stressed, is thatyou will experience greater results and success IFyou can put a "news" or "public benefit" spin on whatyou have to offer, and not simply convey that yoursole intent is to "sell" a product or service.You should also consider incorporating specialdiscounts or even "freebie" offers for viewers andlisteners to further entice prospects to your offer.So, let's begin with the "how to" process.Television1. Pick up you local television guide, or even better,search online, and carefully review any locally orregionally produced programs such as morningshows or news programs. You want to list each ofthese down on paper.2. Next, get the station telephone numbers, call themup, and inquire the name of each show's producer,and/or the news director for newscasts. You willprobably find there is more than one newscast, witheach newscast hour having a different director. Themore, the merrier.3. Inform the producer or news director of the offeryou have that you feel would be newsworthy andsomething the viewers or listeners would beinterested in.4. The producer/news director will, at that point, askyou to send more information, generally, in the formof a news release or, more appropriately, a media kit.Make sure yours is top-notch. If for any reason youcannot reach the producer or news director personally,ask the receptionist or an assistant to provide you withtheir name, as well as the station contact address.5. Next, be patient. By all means, don't repeatedlyhound them in the interest of getting an interview. Thiswill only serve to alienate any future possibility. If theyare interested, and you have done a good job ofconvincing them, they WILL call you. Also, keep inmind that the time frames of them contacting you canvary from 1 week to 1 year, as they are required toproduce segments ahead of time.RadioBasically, ditto for radio, except whereas the averageperson is, generally, financially restricted to localtelevision (regional at best), you can (and should)approach radio, literally, on a worldwide basis. How?Well, radio has as much, if not more, of an advantagebecause most interviews today, can (and are)conducted via telephone, thus, eliminating your needto travel and incur expense. I, personally, have donealmost 100 radio interviews promoting one particularproduct, or another.Following up your initial contact, the same way as youdo with television, once your radio interview isscheduled, you wait by the phone on the datescheduled. By all means, if you have small children inyour home, try to arrange for them to be in a differentlocation during your interview. Also, try to eliminate asmuch noise as possible within your own environment,outside and inside your home.Another thing, is that the station pays for the phone call.The producer/news director will call you approximately10-15 minutes ahead of time and have you wait whilethey "set-up" the show. During this time, you will beable to hear the outgoing program, as well as hearingthe incoming program you are to be a guest on. Youwill also hear them introduce you to their listenership.If it is your first time being interviewed, whether onradio or television, the chance is good that you will benervous. But, don't let this hold you back becauseonce the virgin interview is done, you are generallycomfortable from that point forward.Again, I have an incredible amount of fun doing bothradio and television interviews. My interviews via radiohave been as far away as South Africa to date, while Isit in the comfort of my own home in Texas.Below are several web sites where you can haveaccess to radio stations, followed by a research oftheir programs. The web site addresses listed atnumbers 3 and 4, also contain television contacts.What you want to locate, are radio stations with theformats of "Talk" and/or "Interview." With thetelevision stations, simply review their onlineschedules, much as you would a local television guide.1. http://www.radiodirectory.com2. http://www.radio-directory.com3. http://ajrnewslink.org4. http://www.gebbieinc.comIf you are not utilizing the television and radio mediumsto bring attention to your business, products, orservices, you are, indeed, doing yourself a tremendousinjustice.So, there you go. Knock yourself out and have anabundance of fun with the media that most people areunfamiliar with or unaware of how to take completeadvantage of.