Make This One Change To Your Web Page... and Double and Triple Your Profits

Are you getting visitors to your web site but nobody wants tobuy? Do people come to your site once, but never return? I'vegot a simple change you can make to your opening web page thatcan quickly turn your luck around.By far the biggest reason most web sites don't sell as much asthey could is due to a single problem. The words on theiropening page don't do their job.On the Web, you only get a few seconds to grab new visitors andkeep them. If the wording on your opening page is falling downon the job, no one will stick around long enough to buy. Yoursite is finished before it even gets started.Over and over again, everywhere I go on the Web, I see sites thatare shooting themselves in the foot. The opening page has toolittle information to hold a visitor. Or the opening page hasplenty of information, but it is too hard to make heads or tailsof. Or the opening page has too much information, so much thatnew visitors get lost.Given the few seconds visitors spend on a new site, they justdon't have time to carefully study a site's copy to figure outwhat the owner intends for them. Your copy needs to IMMEDIATELYhit visitors squarely between the eyes.Here's how to do it.Distill what you have to offer down to your most popular andpowerful product or service. Don't throw a whole selection ofproducts at new visitors. Just give them one good one they cansink their teeth into.Next figure out the one most powerful advantage your product orservice gives customers. Also think about what kinds of visitorsare most likely to buy. Once you have these two things in mind,you're ready change your copy so it grabs visitors and makes thembuy.Give Your Page a Headline.Start your page with a headline in big type. Begin your sentencewith an action word. Look at the title of this article. "Makethis one change to your web page and double and triple yourprofits."I don't say "here are 27 ways," I just promise you one. Then Igive you a powerful benefit this change can bring. Do you wantto double and triple your profits? Absolutely. Most peoplecontinue to read the article.The same principle works for your opening web page. A big, fat,exciting headline is quick and easy to read. It pulls peopleinto the copy that follows it.Feel The Reader's Pain.People only buy when they feel you can solve a problem that iscausing them pain. People want to save money, save time, get alife, feel sexier, and more.Don't follow your headline with a diatribe on how good yourproduct is. Instead, talk about the thing readers care aboutmost. Make your copy describe a problem the reader has. Tellhow the problem affects the reader's life. Show the reader howthe problem will get worse, much worse, over time if it is notfixed.Now Dole Out The Medicine.Present your product or service as the solution to the customer'sproblem. Describe its most important features, then connectthem with the benefits they will bring.Most of your customers don't automatically understand how yourproduct's great features can help them. You have to describe thebenefits. It helps to give real life examples of how the featurehelps people.Try not to bury your reader in features. If you have more thanthree, list them in bulleted form. Bullets help readers digest abatch of related points.Trot Out The Raves.Next is a good time to add several enthusiastic testimonials fromsatisfied customers. Have the customer talk about how she gotthe results you promised in your benefits section.If your product will save the customer time and hassles, have areal life customer talk about how he now has time to go to hisson's baseball games...now that he can get work finished faster.If your product or service is new, have several people try it,then give you their comments. Most people are delighted to help,especially if they know you will be publishing their opinions.Tell Them HOW TO BUY.This is the one thing so many sites miss. Give people a bigorder button they can't miss. Make it easy for them to buy.Easy ordering should include information on how customers cancontact you. Include your email address (which you check often),your phone number, and your physical location. Also include yourguarantee if you have one.Let customers know how long it will take for you to deliver theproduct or service. And be sure to tell them how much extrashipping and handling will cost. Stating these things right upfront helps customers make a decision to buy, NOW.Make these changes to your opening web page today. Thisimprovement is the one thing that can turn your sales aroundimmediately. I've seen sites double and triple their sales afterwe put this changes in place. One man called to say his saleswent up "ten fold" within a couple of days.
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